Omega Mart

The Santa Fe-based arts and entertainment company Meow Wolf has officially unlocked the doors to Omega Mart, a one-of-a-kind supermarket store experience and portal to the otherworldly that is the anchor experience at AREA15. With elevated narrative and tech elements spanning 52,000 square feet, Omega Mart is the work of hundreds of creatives on staff and more than 50 collaborating visual and musical artists from all over the world. You have no idea what’s in-store for you!

Nestled within the vibrant expanse of AREA15, just west of the Las Vegas Strip, Omega Mart stands as a testament to the power of immersive art and the delightful subversion of expectations. More than a mere attraction, it’s a meticulously crafted, multi-sensory experience that transforms the mundane act of grocery shopping into an extraordinary journey through a fractured reality.

Astonishing. Unpredictable. Mind-bending. Explore an extraordinary supermarket and discover portals leading to surreal worlds full of unexpected, art-filled landscapes in which to play. Featuring jaw-dropping work from international and local artists, Omega Mart is an experience in imagination and immersive storytelling.‍ Discover secret portals or simply soak up the innovative art as you venture beyond an interactive supermarket into parts unknown. You have no idea what’s in-store for you!

This family-friendly experience is located within AREA15, an immersive art and entertainment district located just minutes from the Las Vegas Strip.

ABOUT AREA15
AREA15 is a bold, new development project located a short distance from the Las Vegas Strip. It’s a wholly re-imagined world weaving together immersive experiences, themed events, art installations, restaurants, bars, and nightlife.

Working with international and local artists, AREA15 has created a one-of-a-kind entertainment and retail experience.

OMEGA MART – BEYOND THE FAMILIAR FACADE

At first glance, Omega Mart appears to be a typical supermarket. Shelves are stocked with familiar-looking products, coolers hum with the promise of refreshing beverages, and aisles beckon with the allure of everyday essentials. But this is no ordinary grocery store. Omega Mart is a portal to a parallel universe, a labyrinth of interconnected spaces where the lines between reality and illusion blur.

A NARRATIVE UNFOLDS

Omega Mart isn’t just a collection of bizarre products; it’s a narrative-driven experience. The story centers on Dramcorp, a company that claims to have revolutionized the grocery industry with its innovative, yet suspiciously unusual, products. As you explore the store, you’ll uncover clues and hidden messages that reveal the darker side of Dramcorp’s operations.

INTERACTIVE EXPLORATION

The true magic of Omega Mart lies in its interactivity. Every shelf, every display, and every seemingly innocuous product holds the potential for discovery. Hidden buttons, secret passageways, and interactive terminals invite you to delve deeper into the narrative and uncover the secrets of Dramcorp. The experience encourages curiosity and rewards exploration.

A FEAST FOR THE SENSES

Omega Mart is a multi-sensory experience that engages all of your senses. The visual design is stunning, with vibrant colors, surreal imagery, and unexpected juxtapositions. The sound design is equally immersive, with ambient sounds, hidden messages, and a soundtrack that enhances the atmosphere. The tactile elements, from the textures of the products to the interactive displays, add another layer of engagement.

ART AS ENTERTAINMENT

Omega Mart is a testament to the power of art to entertain and provoke thought. The installation is a collaborative effort by Meow Wolf, a collective of artists known for their immersive and interactive experiences. The artists have created a world that is both visually stunning and intellectually stimulating, challenging the audience to question their perceptions and assumptions.

A JOURNEY OF DISCOVERY

Exploring Omega Mart is like embarking on a treasure hunt. Hidden messages, secret rooms, and unexpected encounters await around every corner. The experience is designed to be unpredictable and surprising, encouraging you to explore and discover at your own pace.

A SOCIAL COMMENTARY

Beneath the surface of its playful and surreal facade, Omega Mart offers a subtle commentary on consumerism, corporate power, and the nature of reality. The installation invites you to question the products you consume, the information you receive, and the world you inhabit.

A UNIQUE LAS VEGAS ATTRACTION

Omega Mart is a refreshing departure from the typical Las Vegas attractions. It’s a place where you can escape the glitz and glamour of the Strip and immerse yourself in a world of creativity, innovation, and wonder. It’s a must-see for anyone seeking a unique and unforgettable experience.

TIPS FOR EXPLORING OMEGA MART

• Allow plenty of time: There’s a lot to see and explore, so plan to spend at least a few hours at Omega Mart.
• Be curious and adventurous: Don’t be afraid to touch things, push buttons, and explore hidden passageways.
• Pay attention to the details: The installation is full of hidden messages and clues, so pay attention to the details.
• Embrace the surreal: Omega Mart is designed to be mind-bending and disorienting. Embrace the experience and let your imagination run wild.
• Go with friends: Sharing the experience with friends can enhance the fun and discovery.

Omega Mart is more than just a grocery store; it’s a portal to another dimension, a journey into the surreal, and a testament to the power of immersive art. It’s a must-see for anyone seeking a truly unique and unforgettable Las Vegas experience.